AI Insights · Timothy · December 2021
Top 5 Social Networking Apps on iOS in Oceania Q4 2021
In Q4 2021, the performance of the top 5 social networking apps on iOS in Oceania showcased varied trends in weekly downloads, revenue, and active users. Discover the insights from Sensor Tower data.
The fourth quarter of 2021 brought interesting trends for the top social networking apps on the iOS platform in Oceania. Here’s a closer look at the performance of the top five apps, according to Sensor Tower data.
BIGO LIVE-Live Stream, Go Live saw a fluctuating weekly revenue, starting at around $144K at the end of September and experiencing a dip to approximately $73K mid-December, before rising to about $96K in the last week of December. Weekly downloads ranged from about 2.5K at the end of September to a low of 1.4K in mid-December, finishing the quarter at 1.8K. Active users showed a slight decline from 24K at the beginning to around 22K mid-December, but ended the quarter on a positive note with 23.7K.
Plenty of Fish Dating App experienced revenue fluctuations, starting the quarter at $77K and dropping to around $41K by the end of November, before recovering to $58K in the last week of December. Downloads remained relatively stable, with a slight peak of 3K in the last week of December. The app maintained a consistent active user base, starting at 25.3K and ending the quarter with 23.7K.
Facebook reported a varied revenue trend, beginning at $68K and dipping to $43K mid-October, before stabilizing around $44K by the end of December. Downloads showed a declining trend from 51K at the end of September to around 33K by the end of November, with a slight increase to 37K in the last week of December. The app maintained a strong active user base, starting at 16.5M and ending the quarter with 16.6M.
Discord - Talk, Play, Hang Out had a dynamic revenue trend, starting at $43K and rising to a peak of $62K in the third week of December, before ending the quarter at $56K. Downloads remained steady, ranging from 21K to 23K throughout the quarter. Active users showed a slight decline from 1.45M at the beginning to approximately 1.35M by the end of December.
Zoosk - Social Dating App experienced revenue fluctuations, starting at $48K and ending the quarter at $44K, with a low of $32K mid-December. Downloads were relatively low, peaking at around 1.3K in early October and dropping to 685 by mid-December, before rebounding to 1.1K in the last week of December. Active users showed a downward trend from 4.9K at the beginning to approximately 4.6K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.